Our Story

Revolutionizing Ecommerce Accounting

Founded by Muhammad Ashfaq, TheLonex combines deep ecommerce expertise with cutting-edge financial technology to empower online sellers with real-time financial clarity.

Muhammad Ashfaq

Meet Muhammad Ashfaq

Founder & CEO of TheLonex | Ecommerce Financial Strategist | Certified QuickBooks ProAdvisor

“My mission is to democratize enterprise-level financial insights for every ecommerce seller, helping them make data-driven decisions to scale profitably.”

  • 10+ years experience in accounting and finance
  • 4+ years experience in ecommerce finance and operations
  • Helped 15+ sellers optimize their financial workflows
  • Specializes in Amazon FBA, Shopify, and multi-channel accounting

Our Mission

To transform ecommerce financial management through:

🔍

Precision

Marketplace-specific accounting that captures every fee and adjustment

Speed

Real-time reporting so you never make decisions with stale data

📈

Growth

Financial insights designed to help you scale profitably

The Team Behind TheLonex

Muhammad Ashfaq

Muhammad Ashfaq

Founder & CEO

Ecommerce financial strategist with 10+ years experience helping sellers scale profitably.

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Your Future Teammate

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We’re hiring ecommerce accounting specialists passionate about helping sellers succeed.

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Ready to Transform Your Ecommerce Finances?

Schedule a free consultation with our ecommerce accounting specialists today.