About Thelonex — The E-Commerce Bookkeeping Firm Built for Amazon and Shopify Sellers
Thelonex was founded by Ashfaq Muhammad to solve a specific problem: Amazon FBA and Shopify sellers in the US and Canada were either doing their books wrong in QuickBooks or paying high local firm rates for accountants who didn't understand e-commerce. We built Thelonex to fill that gap — QuickBooks-certified, e-commerce-specialized, and fully remote.
We are a team of 3 QuickBooks-certified bookkeeping professionals with a collective 10 years of e-commerce accounting experience, serving Amazon FBA sellers, Shopify store owners, and e-commerce startups across the US and Canada — 100% remotely.
10+
Years of ExperienceProAdvisor
QuickBooks Online Certified98%
Client Retention RateWe don't just balance books — we build better businesses.
Ashfaq Muhammad
Founder & CEO- 24/7 CALL US: +1 (818) 477-6639
- 24/7 CALL US: +1 (818) 477-6639
Our Mission & Approach
Our Mission
We deliver on this mission by staying completely focused. We don't take on general accounting clients, real estate businesses, or brick-and-mortar retail. Every hour our team spends is on Amazon Seller Central reports, Shopify payout reconciliations, A2X configuration, and US/Canadian tax compliance. That focus is what makes us better at this than a generalist firm — and more affordable than a specialist US firm.
Our Vision
To be the most trusted remote bookkeeping firm for e-commerce sellers in North America — known for accuracy, transparency, and genuine expertise in Amazon and Shopify finances.
Trust Builders
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QuickBooks Online ProAdvisor Certified -
A2X Integration Specialists — Automated Amazon & Shopify Reconciliation
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Transparent & Scalable Pricing
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10+ Years of Combined E-Commerce Accounting Experience
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US & Canadian Tax Compliance — GST/HST, PST, and All 50 US States
A growing team of 3+ professionals, including sales tax specialists
Who We Are
Thelonex is a Pakistan-based accounting firm. Our team of 3 certified bookkeeping professionals is headquartered in Pakistan, which allows us to offer rates 30–50% lower than equivalent US-based firms — without compromising on expertise, responsiveness, or standards.
We hold QuickBooks Online ProAdvisor certification, follow US GAAP accounting practices, schedule all client calls during US and Canadian business hours (EST/PST), and communicate in plain English. We’ve been upfront about this from day one because we believe the right clients — those who value expertise and transparency over a local postcode — will see exactly why this model works in their favour.
Many of the most trusted e-commerce bookkeeping firms in North America operate this same remote model. We’re simply honest about it.
Meet the Team
The People Behind Your Books
Ashfaq Muhammad
Founder & CEO
Ashfaq founded Thelonex after working with e-commerce businesses and seeing the same problem repeated: Amazon and Shopify sellers using QuickBooks setups built for a general retail store, with payouts recorded as single deposits and no real understanding of their true COGS or profit margins. He holds QuickBooks Online ProAdvisor certification and specialises in Amazon FBA reconciliation, A2X integration, and Canadian GST/HST compliance. Ashfaq handles all client onboarding calls personally. 📋 QuickBooks Online ProAdvisor | 🇺🇸🇨🇦 US & Canada Tax Specialist
Bookkeeping Specialists
(Team of 3)
Our bookkeeping team are QuickBooks-certified professionals trained in US GAAP accounting practices, Amazon Seller Central data reconciliation, and Shopify settlement mapping. All team members complete ongoing QuickBooks and A2X training to stay current with platform updates and compliance changes. 📋 QuickBooks Certified | 🔗 A2X Trained | 📊 US & Canadian Compliance
How It Works
Working With a Remote Bookkeeping Team — Here’s Exactly What to Expect
Step 1 — Free 30-Minute Assessment We review your current books, assess your QuickBooks setup, and understand your sales channels and transaction volume. We give you a clear recommendation and fixed-price quote on the call.
Step 2 — Onboarding (3–5 Business Days) You grant us accountant-level access to QuickBooks Online, Amazon Seller Central, and Shopify. We complete your QBO setup or audit, connect A2X, and run your first reconciliation.
Step 3 — Monthly Delivery By the 5th working day of every month, you receive your P&L, Balance Sheet, cash flow summary, and any sales tax reports. We communicate by email and scheduled video calls during EST/PST business hours.
Step 4 — Ongoing Support Questions between month-ends? Email us — we respond within 24 hours, including Saturdays. Need to add a service or adjust your plan? One email. No bureaucracy.
What Makes Thelonex Different
Six Reasons Amazon and Shopify Sellers Choose Thelonex Over a General Accountant
What Sets Us Apart
1. Client-First Approach
You get a dedicated bookkeeper who knows your store, your products, and your sales channels — not a rotating team or a ticket queue. We learn your business once and stay consistent.
2. Tech-Enabled Solutions
Cloud bookkeeping tools like QuickBooks Online and A2X give you real-time visibility into your e‑commerce finances — anytime, anywhere
3. Growth Focused
When your COGS is calculated correctly and your P&L reflects actual profit by channel — not just revenue — you can see which products are worth scaling and which are draining cash. That clarity is what good bookkeeping delivers.
4. Ironclad Security
Your financial data is protected through QuickBooks Online and A2X's enterprise-grade encryption, multi-factor authentication, and role-based access. We never hold admin or payment access — you stay in control at all times.
5. Proactive Advice
We flag issues before they become problems — whether it's a sales tax threshold you're approaching in a new state, a COGS spike that's compressing your margins, or a reconciliation discrepancy that needs to be resolved before year-end.
6. Proven Results
Our clients see the difference in their numbers. Clean books mean better purchasing decisions, accurate COGS, and a P&L that actually reflects your business — not just a list of transactions. That's the difference between a bookkeeper and a bookkeeper who understands e-commerce.
Our Credentials & Tools
Certified In the Platforms Your Business Runs On
We are QuickBooks Online ProAdvisor certified and trained A2X integration specialists — the same tools and credentials used by the leading e-commerce accounting firms in North America.
What Our Clients Say About Thelonex
What our clients say about working with Thelonex
I'd been avoiding my books for months because my inventory records were a complete mess in Shopify. Thelonex cleaned up 8 months of backlog in under a week and set everything up properly in QuickBooks. Night and day difference.
Marianne - Echoblu
Shopify Store Owner"Thanks to THELONEX, we went from reactive budgeting to real-time decision-making. Their insight helped us reduce costs and scale with confidence."
Terry Kane - Guild Design Gallery
Shopify Store Owner 🇨🇦Awesome work. Very professional and accommodating — worked around my ever-changing schedule. Great understanding of the process and exactly what I needed. Very patient even when I wasn't always prompt responding. Would not hesitate to work with Thelonex again.
David - Beyondepic
Amazon FBA Seller 🇨🇦"Thelonex transformed our messy financials into a streamlined system we can trust. Their team feels like an extension of our business."
Robert Cervantes
Amazon & Shopify Seller 🇺🇸Your Amazon and Shopify Finances Deserve a Bookkeeper Who Actually Understands E-Commerce.
Most sellers come to us after years of inaccurate books, a frustrated CPA, or a sales tax letter they didn't know how to handle. We fix all of it — starting with a free 30-minute call where we tell you exactly what's wrong and exactly what it costs to fix. No commitment. No sales pressure.